We're all about...

  • Helping you show the world who you are and what you're all about.
  • Doing that ↑ quickly & efficiently (and therefore, saving you money).
  • Straightforward pricing + honest quotes.
  • Hooking you up with the best and most cost effective technology for your needs.

We're not really into:

  • Absurdly overpriced websites.
  • Social Media Marketing
  • Comic Sans​ MS
  • Video Editing
  • Decaf Coffee
  • Making promises we can't keep.
  • Our own egos.

What's a "Phenotype"?

It’s a term used in evolutionary biology which means “the physical expression of the genome.”

If you have a gene/genotype for red hair, the physical, actual red hair would be the phenotype. If you have a gene for a big nose, your actually, big nose would be the phenotype – the gene’s real-life counterpart. In the book The Extended Phenotype, Richard Dawkins made the case that even objects created instinctually by living creatures (such as beaver dams or spider webs) should be included in the term.

In case you haven’t already made the connection, we’re using it because we think that things like websites, business cards, logos and the like are all connected to the “genes” of your business. They are the expression of your identity… the phenotype to your genotype.