Show  your customers, the world who you are.

At Phenotype, we know that every business, no matter the size, has an identity. 

Our job is to make sure that yours shines.

"Working alongside Emma was such an incredible experience. Not having a sure clue of what I wanted in a logo, she was able to gather bits and pieces off of my business page/persona (not really sure the correct term to use but I hope this makes sense) to get a better idea of how I represent, and also how I would like/want to continue representing myself as a company.

I've worked with Emma before in regard to another logo for another company of mine and I am proud to say that I am not surprised as to how everything had turned out. This logo so beautifully represents who I am and what I do. I am overly excited and ecstatic with it!
Johnathan Dao
CEO, Dayo Inc.


"If you're expending more effort stressing about something than it would take to do it, you should probably just get it done." ~ Self (to Self)


The eminent @dayodisposal with his new branding material! The Thumbs-Up is a classic DAYO pose; DAYO's online presence is inspirationally authentic, and it's been a real honor to work with Jon, who is one of the most awesome and hardworking people out there. 👍


Feelin' grateful for coffee, unexpected colour combinations, and ESPECIALLY for all you wonderful people out there! #thankyoueveryone #youknowwhatyoudid @daisysandwiches @dayodisposal @king_k22 @authenticauto @wood.monkey @lindseyrosequartz


Here's to the silly little things that bring us joy... And if not joy then maybe a little stress relief! #sillysquishies


Working on @daisysandwiches 's soon-to-be-done new website today... and also "worked" on this delicious salmon omelette! I've been going to Daisy's for coffee and food for years now... They are a genuinely kind and generous bunch who make you feel much more like family than just a customer. 💛